CB Scan – Conscious Business Scan

1. Products and Services

We look for the optimal margin/volume ratio to maximize profits.

We sell what we believe our customers want.

We survey our customers on satisfaction and improvements.

Together with our customers and other stakeholders, we look for the best solutions.

Our organisation fullfills the deep-seated needs of our customers, not just their wants or desires.

2. Customer relations

We operate in a competitive field that determines our product and customer relationship.

We supply products to our customers that optimize market share and profitability.

Customers value us for our products and services.

We collaborate, co-create and build longterm partnerships with our customers.

Our customers would be distraught if we ceased to exist and support us when we would run into a crisis.

3. Investments & research

We invest in cost reduction and revenue growth initiatives.

Our investments are aimed at performance gains and innovation.

We invest to better serve the long term needs of our customers.

We invest mainly into long term win-win relationship with all stakeholders.

Our investments and research priorities reflect our purpose beyond profits.

4. Employees

Our employees are paid to add value to the company.

Our employees are hired based on their experience, skills and knowledge.

Our employees are highly valued stakeholders.

Our employees are fully engaged because we live our values and purpose.

Our employees uphold the purpose and the best would leave if we ceased being true to our purpose.

5. The company's vision

Our purpose is profit maximisation and above-market-growth.

We have defined a vision and mission statement.

We have a defined purpose statement and use it when we update our strategy.

We consider our purpose when taking a significant decisions.

We live our purpose visibly for our employees, customers and suppliers also taking society and planet into account.

6. Leadership and purpose

Our leaders are primarily serving our shareholders goal for performance and growth.

Our leaders may be purpose driven but it is not widely shared.

Our leaders communicate about their purpose and inquire about others' purpose and values.

Our leaders clearly live the company's purpose and inquire about others' purpose and values.

Our leaders are deeply self-aware individuals.They passionately believe in and align with the purpose of our organisation.

7. Leadership mindset

Our leadership plans and controls.

Our leaders are problem solvers and performance managers.

Our leaders focus on the challenges and expect and support solutions.

Our Leaders see opportunities and they are part of the teams to realize them.

Our leaders are intuitive systems thinkers and feelers. They feel the connectedness that exists across stakeholders.

8. Leadership development

We prefer to look for new, fresh candidates from outside to fill our senior positions. New brooms sweep clean!

Senior positions are often filled from outside. We seldom have adequate personnel within our company.

We look to find the best person for the senior positions; it does not matter if they come from inside our outside.

We give priority to fill senior positions from within the company.

We systematically develop and hire all senior positions in our company from within.

9. Empowerment and accountability

Your responsibility is; to do the job that you are hired and paid for.

Our leaders set clear goals and focus on performance.

Our leaders listen to the challenges of our employees and are supportive

answer-9-1

answer-9-2

10. Trust

We set clear individual targets to enhance performance.

People know and trust each other within their teams.

Our employees generally trust each other, as well as management throughout the organisation.

We actively work towards building trust in the entire company and with our stakeholders.

Our company's culture has a high degree of trust both internally and externally and between all stakeholders.

11. Authenticity

The people who know how to play the game, are the most successful in our company.

We are professionals first. The personal side is for the informal company activities.

We are a relatively open company. Addressing difficult subjects though, is hard.

We aim to have a culture of authenticity. We are actively growing towards this.

We are authentic; we say what we mean and we mean what we say. We advocate tough love and are committed to the truth.

12. Caring & Compassion

Caring and compassion is something that does not help your career.

We focus on agreed goals and treat our people fairly.

We know that people who feel cared for are also more productive. We aim to pay attention to that.

We treat our employees and other stakeholders with care and compassion whenever possible.

When times are tough for the company, we do not diminish our level of caring and compassion for any of our stakeholders.

13. People Development

Our employees are expected to take care of developing their skills and knowledge themselves.

Our company's culture supports and encourages employees to develop on a professional level.

We actively help our employees' to develop and grow both professionally and and personally.

We take our people development also to our stakeholders outside the company; developing stakeholders or stakeholders training our employees

Personal growth and development jointly with our stakeholders is taking us to the next level in achieving our purpose.

14. Organization

Our structure is a clear hierarchy. Everyone knows whom to report to and ask for permission.

We agree on budgets and goals. We are free on how to deliver on them.

We welcome employee engagement and initiative, wherever it fits the context and situation.

We empower employees and teams to be as self-managed as possible to accomplish our work.

We are organized in self-managing, self-motivated, and self-directed teams to accomplish our work.

15. Impact metrics

We have no metrics to measure our impact on our stakeholders.

We use some metrics on employee satisfaction and few others.

We regularly measure the satisfaction of our clients, suppliers and employees.

We use metrics to track the well-being of each stakeholder, and these metrics are monitored at the highest levels within the company.

We measure longterm impact for all our stakeholders making sure we are fulfilling our higher purpose

16. Stakeholder relations

Our employees and suppliers are happy as long as we pay them.

We regularly talk to our clients and suppliers on an operational level to improve our services. We perform annual talks to develop our employees.

We talk to our clients, suppliers and employees in order to improve our relationship beyond what we need of them.

We routinely engage stakeholders in dialogue and give them a voice in the company's direction.

In each company meeting we have a spare seat free for the community / environment in order to consider their needs too.

17. Negotiation

For every winner, there is a loser. We always look for the best deals we can achieve.

We bargain to get the best result for our company. It is the other party's responsibility to take care of themselves.

The other side should benefit too because that gives us fewer issues later on.

We We strive for a solution where we both win equally, making each other successful in the long run.

We recognise the interdependence of all our stakeholders, including our community and the environment. We only thrive when they do too.

18. Environment

For the environment we stick to the law.

We are monitoring our energy usage and have set up a recycling program. It reduces our cost and is good for our public image.

We use green energy wherever possible and have set up targets to reduce energy, water and waste impact or other programs.

We have reached our target impact levels and are now looking to become carbon neutral.

Our commitment to the environment goes beyond carbon neutrality. We seek to contribute to regeneration.

19. Investors/ owners

Our investors/ owners seek to maximise their value growth and expect short term results.

Our investors/ owners actively support the management, to satisfy clients and employees to maximise profit.

Our investors/ owners have a long term view on how to achieve profitability while taking other stakeholders into account

Our investors/ owners find caring for all other stakeholders important and actively supports management in this regard.

The interests of our investors/ owners go beyond making a good return; they support us in fulfilling our purpose to have a positive impact.

20. Community

The community is the place where we are based. We do not seek to interact when not needed.

We have a good relationship with local authorities to fulfil all legal requirements.

We care about society and the community. We are actively part of it!

We promote community work with our employees and sponsor projects regularly.

We involve members of the community early in any new initiative to ensure that we take all perspectives into account.

21. Suppliers

We ask for quotations regularly since that is a quick way to reduce costs.

When a supplier is good we tend to stay with them. Price is important but not the only thing.

We score our suppliers on many aspects and tend to have long relationships.

We invest in long term relationships with our suppliers and co-create with them.

For us our suppliers are part of the company. They actively support our purpose and we make each other successful.

Captcha

Please solve the captcha